When the Frederick Motor Company more than doubled the sales volume at its Frederick Subaru dealership, the business needed to expand the showroom and service department to accommodate increased inventory and demand, while enhancing the customer experience. Noelker and Hull’s Frederick, Maryland, office designed a new showroom for the Subaru brand, maintaining Ford brand sales and all service at a separate location. The new, single-story, 5,000 sq. ft. space includes a four-car-showroom with reception area and sales center, four sales offices, manager’s office, lounge, and service write-up area with a front canopy and icon tower, positioning the dealer to accommodate its sales growth projections for the next five to ten years.

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